My Focus

  • Visual storytelling
  • Creative decision-making
  • Style development and execution
  • Brand/IP fidelity
  • Moodboards, concept art, UI direction, asset consistency

​What's your visual taste and direction style?

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My visual taste is grounded in cinematic realism, intuitive worldbuilding, and branded elegance. I’m drawn to cohesive, emotionally resonant visuals that support both gameplay and narrative. Whether I’m working on a magical world like Hogwarts Legacy or a high-intensity shooter like Call of Duty, I focus on clarity, mood, and immersion — aligning tone with purpose.

Stylistically, I balance strong structure with creative freedom. I value clarity in layout and hierarchy, especially in UI/UX contexts, and I always champion visual consistency across screens, systems, and formats.

​How do you communicate aesthetics and brand?

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I communicate aesthetics through reference-based direction, concise visual language, and accessible documentation. I build style guides that are as readable as they are rigorous — tools that empower teams instead of restricting them.

When working with licensed IPs (like Wizarding World), I act as a visual translator between brand stakeholders and creative teams. I ensure we protect what makes the IP iconic while allowing our artists to create something fresh and relevant. I also maintain constant alignment through visual feedback rounds, side-by-side comps, and annotated callouts — bridging the gap between vision and execution.

​How do you build or maintain a visual language?

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I begin by aligning key stakeholders around a core aesthetic principle — whether it’s “storybook realism” or “military modularity.” I then break that into practical visual systems: color palette, typography, environment mood, character silhouettes, UI components, and motion behavior.

To maintain that language throughout production, I centralize it in living documents: style guides, component libraries, and branded references. I pair these with regular visual reviews, cross-discipline alignment (especially with design and engineering), and asset checklists to ensure consistency without creative bottlenecks.
Interested in working together? Let’s chat